Human resources Research Proposal Essay

Proposed Research Topic: A situational analysis of the role of Human Resource Management programs in developing competency mapping tests, training and development, analyzing quality of work life, and overall employee attitudes. Purposes: In this project I will explore the holes that Human Resource Departments in all scopes of business overlook in determining the best fit for their companies. In particular, I will explore how competency mapping affects department efficiency, recruiting, retention rates, and general employee satisfaction. Such a study should give insight into the workings of Human Resource Departments and open doors to concepts that are too often overlooked or not used in conjunction with other practices. Also, the study will prove the necessity for more extensive candidate study in order to recruit and retain the right jobs for the right employees. Search Terms: * Competency Mapping * Training and Development * Quality of work life * Employee Attitude * Human Resources Management * Human Resources Development Articles: 1. Holland, P. – In Australia, a study group has found that HR departments at various firms are allocating resources towards some of the wrong areas within their employee structure and need to focus them more on recruitment and retention. Skill and labor shortages spurred the initiating of the studies and found that in order for these Australian organizations to compete both domestically and internationally they must allocate the right resources to the right areas. 2. Levi, A. S. – In a quantitative study, reactions of African Americans and Whites were noted to describe the results of Affirmative Action Programs (AAP) within the HR department. Attitudes of AA has been mixed of course, but application to four HR activities including hiring, promotions, training, and layoffs proved differing opinions exist when analyzing both advanced undergraduate and MBA participants reactions. AA has frequently made available controversy in the workplace as unfair to non-beneficiary groups, especially white males, who understandably may resist such practices. 3. Toh, S., Morgeson – In a quantitative study, researchers found that bundling HR practices rather than just individual HR practices made a large impact on effecting employee performance. Since employee performance is a multi-dimensional factor that includes ability and motivation, it only makes sense that aiming strategies at multiple angles would increase response in employees. Based on results found, individual organizations displayed stronger competence and positive results in their respected HR bundle chosen to focus on. 4. Naqvi, F. – Inside every business lays a Human Resource Department that is dedicated to hiring and retaining the most competent employees for any given job opening. The basic premise of competency mapping is finding the right person for the right job, but this is literally just the tip of the iceberg. Just because a candidate displays strong academic records and knowledge does not necessary elicit the best fit for said candidate. Also, personality testing cannot be the sole means of weeding out candidates, as they do not explore the multi-dimensional aspects that will be needed to efficiently and successfully fulfill job expectations and purposes.

Educational psychology Essay

One of the world’s issues of today is on context of education. Many education conventions have been organized to discuss on matters relevant on the development of educational goals and programs. Education should be considered as one factor in the development of man as the most significant since it brings all breakthroughs in all walks of life. From the time of primitive education to the medieval period, education has been playing a great role in the lives of every citizen and the state in general. The very first task of educational contenders was and is to set educational development goals. The challenge of all educational institutions today is to produce a curriculum that will earn high productivity as in lifelong education. The institution should be more focused on creating opportunities where learners can exercise their abilities and potentials. There must be that sense of self-education in order for them to perform better jobs in the real world because their education is gained not only by mere transfer of learning but through applying their skills into the real life setting. Today, people are conscious of searching for breakthroughs be it scientific, cultural, or educational, in order to improve the quality of life. This is one goal in education that must be taken in to account from time to time because it is through this that improvements and developments take place. Along with these breakthroughs, rapid changes in the society’s way of life bring a lot of conflicts in the human life. By conflict, man faces several challenges that will test his true capacity and knowledge in resolving his own issues. That is, by inculcating in the learners the culture of being sensitive to the needs of the people and the nation brings a lot of pressure in our educational today. People are not trained to satisfy themselves but to see to it that the whole nation can benefit what one person is enjoying out of something. However, in the advent of various educational programs and projects, long term education program is still best to be implemented. This is in response to different curriculum reforms to attain quality delivery of instruction. The national government through the education department, has been looking for ways and means in order to help sustain these long term programs in order to provide a standard and suitable curriculum for every Filipino and attain progress in the academe. Moreover, the Department of Education has laid the three millennium development goals to help attain the Education for All by the year 2015. These goals include accessibility, quality, and sustainability. These goals will help improve the number of Filipino children to be in school and complete their education as prescribed by them of their age and as mandated by the constitution of which education is a right. These millennium development goals of the Education for All (EFA) enable schoolchildren to harness their faculties in improving their way of life and participate in the development process in educational reform and societal progress. According to the UNESCO Institute for Information Technologies in Education, Russian Federation, education will become a social institute providing people with various educational opportunities. With this end in view school and university curricula should be diversified to enable everyone to make up their own educational trajectory in compliance with their aptitudes, thus creating the basis to implement the principle Education for all. Thus, in the Philippines various projects have been undertaken in order to qualify the implementation the Education for All. These projects include MADRASAH (for Moslem schoolchildren), Education for Indigenous Peoples, inclusion of values education in the curriculum, strengthening the higher order thinking skills type of questions in every learning area, the implementation of National Achievement Test (a standardized test), the participatory school improvement planning, the integration of information and communications technology in education (ICT4E), the decentralization of management including the downloading of maintenance and other operating expenses (MOOE) to specific schools, and the conduct of various trainings and national competency examinations. These are some of the approaches in order to carry out the implementation of Education for All. Nevertheless, Article XIV of the 1987 Philippine Constitution cited that the Department of Education as the only agency in the Philippine government, responsible for education and manpower development. It further stated that the state shall protect and promote the right of every citizen to quality education at all levels and shall take appropriate steps to make education accessible to all. This is still in line with the context that education is a right and is for all. Whether a schoolchild is in the formal or non-formal education, what matters most is his assumption of his respective role in the society, the virtues he shall live with, and the use of his capabilities in attaining the long term goal in education that contributes to the total progress and development of the nation. At the end of the day we do realize that the search for an adequately structured educational system, is to secure our lives from the many challenges of the outside world at all sorts. Hence, education in the new society shall be within the context of national development and value formation in order to help build a nation other than ourselves. —oo0oo—

Consolidation of Financial Statements Research Paper

Consolidation of Financial Statements - Research Paper Example This paper seeks to analyze how the acquisition method compares with the earlier two methods in consolidation of financial statements, its impact on financial statement reporting quality, potential Impact on decision making and International implications of consolidation of financial statements. The paper also discussed the differences between the standards of IFRS and GAAP in respect of consolidation of financial statements with a view to resolve the differences for enhancing uniformity, comparability and transparency in consolidation of financial statements. Acquisition Method Primarily there are two types of treatment under this method. In the first one, the investor acquires assets (and often liabilities) and investee goes out of business and the investor continues to do the business with the controlling interest. The investee company becomes a subsidiary and the stock of investee is shown as investment in the investor’s books of accounts. This process involves accounting for the fair value of the company acquired by ascertaining fair value of the assets and liabilities including contingencies based on risks associated as well as the consideration in line with the international standards. If the consideration is not equal to fair value either it is treated as good will where consideration exceeds fair value or as gain on acquisition where the consideration is less than the fair value. Direct costs associated with the acquisition are expensed. It may include fees payable to legal advisors, appraisers, auditing firms and investment bankers. Indirect costs of acquisition such as secretarial and managerial efforts are expensed. However, fair value is reduced by the costs associated with registration and issue of securities. In the second case, the acquired company continues to function as a separate entity without dissolution. In this case, the financial statements of such entity are considered in the accounts / financial statements of the acquired compa ny. The balances are consolidated separately without formal entries in the books of accounts. Assets with indefinite life are reviewed periodically for impairment in line with the accounting / reporting standards. How Purchase Method differs from Acquisition Method Application of fair-value principle is common to both the purchase method and the acquisition method. However, under Purchase Method transactions costs are included in the purchase price in the books of accounts of the subsidiary. The transaction costs and restructuring costs included in fair value under purchase method are considered as business expenses under acquisition method. Also, fair value is measured as on acquisition date under acquisition method. The acquisition method is based on recognition and measurement of the assets. The acquisition method takes into account non-controlling interests and contingencies, whereas purchase method ignores this aspect. Pooling of interest method The investor records investment in sub account and consolidation is outside the books of accounts by eliminating investment account and equity account in subsidiary’s accounts. Book values of the companies are simply combined together in consolidation of financial statements. Goodwill is not recorded in the books of accounts. Revenues and expenses are added together with retrospective effect. Rezaee, Z. (2001, p. 291) stated â€Å"Under the pooling of interest method: (1) carrying amounts on the books of combining entities should be carried forward; (2) no goodwill should be recognized; and (3) prior financial statements should be restated as if the combining entity had always been combined.† Acquisition method has significant improvements over this method to suit the needs of the businesses. Impact on financial stateme

Response paper Essay Example | Topics and Well Written Essays - 250 words - 7

Response paper - Essay Example Countries like China and India are in the development phase and are looking to establish themselves more in the international economy. For this purpose, they require more and more energy and as this energy is produced, more greenhouse gases would be emitted. The US and European countries, on the other hand, can afford to invest in the development of Clean Technology because they are well-developed. International cooperation asks all the countries to take certain measures to reduce the GHG. Such measures are acceptable for developed countries but under-developed countries cannot afford to comply with such requirements because of their energy needs. When these countries do not comply with international treaties, the other countries also pull out of such treaties. Apart from the economic needs, countries may also opt not to comply with a treaty because they do not want to follow the lead of Western countries. For instance, history tells us that China rarely followed the lead of US on ma ny occasions. The treaties made for better environment can work only when they are harmonized and every country contributes. This has not been the case in the Montreal Protocol and the Copenhagen

Discussions questions-Managing Human Resources Essay

Discussions questions-Managing Human Resources - Essay Example The human resource department is extremely essential to an organisation; the presence of human resource function shows how the human capital is valued in the company (Pieper, 1990). Human resource capital is extremely essential to any company’s bottom-line, in a relative small business, or a middle tier company; employees usually carry out cross functional activities and hence, when one employee leaves this affects the whole company’s profitability and this leaves a massive gap to be filled. In situations where the company is experiencing capital short falls, or it’s forced to reduce the number of employees, the human resource function is the one that comes up with the method of reducing the number of employees. This is a form of budget control functions that the human resource function is responsible for the other include negotiating for a better pay, salary analysis, and in a small companies that have a limited budget this function is crucial. Give the diversit y of the workers in workplace; conflicts are inevitable, human resource employees in the organisation help in resolving these conflicts. This function assess the necessary skills of the organisation, when the skills that are required for the company are identified, human resource function trains the employees on the necessary skills. The employee satisfaction is one of the functions of HR; this function is responsible for employee motivation, morale and other necessary needs needed. These needs are needed for the smooth functioning of the company (Susan & Jackson, 2008). These human needs and the other employee benefits are crucial for employee satisfaction; in order to improve the performance of the company, these needs and other benefits are decisive of developing performance management skills, the human resource functions develop a plan with the employee, to set up targets and how they will be achieved. Human resource function is responsible for recruitment of employees, rewardin g the employees, and employee retentions in the organisation. Has affirmative action outlived its usefulness? Affirmative action was introduced to ensure that employed workers are treated fairly in their workplace. It was coined to make sure that employees are not mistreated in due regard of their race, gender, colour or origins. This action exists because there was the need to correct the past mistakes that took place in the companies. As long as these discriminations persists in the work place than affirmative action has not outlived its usefulness. Where there is discrimination in the recruitment of workers, training and the rewards schemes the company adopts, than an immediate action needs to be taken to change this behaviour. People should not face any form of discrimination; everyone deserves a fair chance of to access any opportunities that are available. In most societies, discrimination still exists, and people face unfair treatments (Resources, 2008). People of a certain t ribe, gender and colour, is required over others. The disadvantages groups that exist in this society should be given the similar opportunities as anyone else. Affirmative action is required to bring fair treatment to everyone in society (Pieper, 1990). Sexual harassment policies Sexual harassment is any unwanted form of sexual behaviours, verbal or

Public Relations (event management) Essay Example | Topics and Well Written Essays - 1000 words

Public Relations (event management) - Essay Example This plan outlines the pre-launch activities to be carried out in order to create publicity and awareness for the launch. It will highlight the approaches to different marketing and promotion styles that will prove essential for the publicity. The event management team has conducted meetings with the hotel officials and planned a brief for the mega event to be held on 30th March 2011. How to approach the local media? Advertising through the media can be quite expensive. In order to lower the costs, a partnership with a media channel to advertise is recommended. Since opening a 5 star hotel is a large event, the national newspaper will be a good choice. The advertisement activities are to be done prior to the event. A brand campaign at the right time will be required to make the event known to the masses. There will be some gap between the event and the advertisement, so that people are ready and aware of the activities. This might also help to generate some kind of sponsorship theref ore it is suggested to advertise 2 weeks before the event. Other than that, exclusive invitations could be sent out in some of the wealthy residential areas that are home to the upper class of the city (Damster, et al 2006) Since a five star hotel can cater to many people, flyers or posters are to be put in some of the posh places to advertise the event. Inviting public figures to a hotel opening can be a great way of gaining media coverage. The press would definitely want to cover the event if celebrities are attending it. Sponsorship through television channels will allow the event to reach more targets than sponsoring through some product or service brand. In this way television coverage will be available on the day of the event and will be a major attraction for the attendees. Having sponsors is a great way of gaining media coverage. A press release The press release is to be made exclusively for the event. It will send out the message well and frequently. It is to be made sure that the press release is exciting and can appeal to the audience and not give them a chance to overlook the content and the event. So it should be worded very strongly (Damster et al 2006). For attracting target audience the press release will have a catchy headline in bold letters formatted in the middle. A subheading will be provided underneath to summarise event media release in a line with a smaller font than the main heading. For journalists to get an idea, all main points will be incorporated in the first two paragraphs. All the 5 Ws i.e. â€Å"who, what, when, why, and how† will be briefly stated. A quote from the spokesperson will explain the significance of this event. At the bottom, contact details will be provided for people to get in touch. In publishing the press release, a give out kit will also be an attractive way to gain publicity. This kit will be in the form of a folder containing photos of the hotel, details about the owners and other details about the op erations such as descriptions of facilities, events and rates. The press release is to be brief, while giving out enough information to keep the audience interested and curious (Fier, 1993). Media briefing presentation for the event

Marketing and Social Networking Web Sites Essay

Marketing and Social Networking Web Sites - Essay Example It's a straightforward concept that assists build integrity when you are able to put a face to the messenger. Social networking sites like Facebook and MySpace have turned out to be the party lines in this 21st century. They are attractive and fascinating and a powerful tool for communication between people. Learning the way to use them intelligently for marketing can add to any businesses profile. Social networking Web sites provides an important media channel for broadcasting to a diverse demographic, ranging from teens and young to adults, women, moms, prosperous consumers, to elder individuals. In fact experts suppose U.S. ad expenditure on social networks to rise by about 200% by 2011. Consumers react less to conventional media and advertising, and are changing towards consumer-to-consumer communication including mobile messaging, blogging, word-of mouth marketing, similarity shopping sites, and peer-to-peer networks. Study shows that 80% of consumers belief in the advice from online friends, representing thrice as much trust compared to through traditional media. Additionally, one of every three users of the internet visits Web sites comprising of user-generated stuff to aid make purchase choices (Ward, 2007, 3). There are several companies, including P&G, Morgan Chase, Toyota, Unilever and JP Burger King that have successfully leveraged their marketing communications through social networking Web sites to accomplish different marketing strategies. These social sites permit people to communicate freely on anything. However, most significantly allow people to share knowledge that might be helpful to both parties. Numerous common things shared via these sites are fashionable recipes, sites to visit, trustworthy mechanics in their area, superlative place to acquire a steak and still great areas to go fishing. A number of the most well known and established Networking sites comprise of MySpace, SlingAd Videos, Facebook, YouTube, and Twitter. Social Media on the internet is a vast untapped source of leads, projections and partners to business and the good news with this is they are FREE. Thus, in order to take advantage of the social media madness, businesses have to recognize how precisely to monetize this critical untapped resource of prospective business partners. Numerous Online business proprietors have learned the way to establish a Blueprint of themselves over the internet with the rationale of presenting to their consumer that they have used up the time perhaps writing articles, redistribution videos and presenting photos of themselves and their relatives in order for this new consumers not to be intimidated when they contact them through either email or calls. This enables the consumers to easily be capable of

Rhetorical analysis of websites that are important to your future Essay

Rhetorical analysis of websites that are important to your future profession - Essay Example st present the different websites chosen for this paper, followed by a specific discussion on the language, design, and logos as well as general presentation of these websites. An analysis of these sites will then be indicated. Finally, conclusions shall be drawn based on the language and the identity of my profession. There are several websites that shall be subject of this rhetorical analysis, including the IEEE (Institute of Electronics and Electrical Engineers, ACEEE (Association of Computers Electronics and Electrical Engineers), and the ACET (Association of Computer Engineers and Technicians). First of all, the IEEE or known as the â€Å"Eye-Triple E† by the members of the organization has a visually appealing website in terms of color alone, which is a shade of sky blue. From the very start, the view of the website is enticing, and not assaulting to the eyes and one is then eager to explore the website further. The design for the other websites also has their own appeal and these points shall be discussed individually based on various elements for evaluation. Enticing members to join any organization have now become an important consideration for many organizations especially with the proliferation of the internet. The improvements in the internet design and use have also prompted many organizations to redesign and repurpose their websites in order to support their needs. Using different websites for electrical engineering, this study shall consider the relations between verbal and visual data on the strategies used by organizations and design staff to present essential information and data on the web. Immediately when navigating through the IEEE website, the viewer is able to see different visual data. For one, the text in the site comes in various typefaces, groupings, sizes, and pictures and other images are placed in various significant points, depending on the information being presented. The web page in other words is a combination of visual

Interior design - university case study Assignment

Interior design - university case study - Assignment Example ful forces for the effectiveness of school and universities; however this belief must be justified by empirical evidence for its better implementation at practical level. The University of Minnesota is also trying hard to adopt technologies and techniques that will help them improve student learning in the classroom environment. The management and the professors at the University of Minnesota thinks that it is not the laptops, projects or tablets which are considered important for the classroom environment. But it is the swivel chair that contributes towards the effective learning of the students. Research support the fact that the instructors should have students switch and change in a fluid moment rather than make them clunking around and trying to get them into different situations. The researchers at the global education environment think that the role of the teacher should be more of a coach rather than just focusing on the delivery of information which may not even be effectively interpreted by the students. The classrooms at the University of Minnesota are more intentionally designed that positively correlates to the student engagement which helps in improving the rate of student success. When students at the University of Minnesota were questioned about the swiveling chairs and connectable tables, almost 72 percent of the students said that the changes in the interior of the classroom increased the level of concentration and their engagement in classrooms. They also agreed to the fact that changing the interior of the classroom and including more swiveling chairs and connectable tables will help the students to achieve higher grades. After observing the effectiveness of swiveling chairs and connectable tables the University of Minnesota is planning to renovate more classrooms and also the lecture halls for the fall semester. Beside the interior of the class, leadership is also considered to be a powerful force for the effectiveness of student learning.

The most appropriate form of market research Essay

The most appropriate form of market research - Essay Example In the context of the study on 360 communication technique of marketing the market research process for the same is quiet identical to the concept of the old techniques. The processes conducted are implemented for the new techniques of communication to understand the needs of the new market and act in a more customer centric manner. The market research process first identifies the problem involved with the customers for the company. Identifying the appropriate cause of the problem helps to design the research in an effective manner. The main problem for the company is to conduct 360 communication techniques in a more cost effective manner by identifying the appropriate way of communication in a particular market. For generating more revenue from the new customers the company need to segment the market and choose the target market for the communication technique to be adapted. Then understanding the problems of the existing customers through various methods of 360 communication approa ch can help the company to cope with the issues and implement strategies accordingly. Finally the communication technique through public relation and social activity helps to convey the company’s approach towards the customers and receive feedbacks for the different strategies implemented by the company and understand the need of the target market which will help the company to improve in the sector in accordance with the market needs.Collection of data from the respondents through primary or secondary research reveals. the attitude of the

Report on Toyota Plant Visit Essay Example for Free

Report on Toyota Plant Visit Essay Three aspects about TPS witnessed during the plant visit: 1. Just-in-time production system: this concept is used in TPS where they produce only based on the order received and their level of inventory is limited. Once the inventory is over the next batch of stock is replaced simultaneously they order for the next stock. Every 2.36 minutes 1 unit is produced. The process is very fast and much organised. They have skilled employees who are very well trained which improve their quality and production. They have limited number of suppliers who deliver the stock on time whenever the order is placed. There is no lead time involved in this process. 2. Jidoka: This is improving their quality in the production system by empowering their employees. Proper training and trust among the employees are very much present in the plant. The employees are also rewarded for providing ideas which encourages them to perform better. They are various inspections after each process whenever there is defect it is rectified immediately and only then sent to the next process. There is final inspection before test drive if there is any fault it is sent for fixing the error. Every process is in order in the assembly line where different models follow similar line of production. 3. Kanban: since they follow a fixed inventory system once the inventory is withdrawn for further production from the container simultaneously production begins to fill the inventory. While the order is being filled the quantity in the second bin is used. The reorder point is determined so that demand can be met while an order for new material is being processed.

Blooms Research and Response Essay Example for Free

Blooms Research and Response Essay Each domain has its own set of specific expectations. Bloom broke down his taxonomy into different levels of complexity. They are arraigned in a hierarchy from less to more complex. When teaching, the educator will use the levels so that mastery of the first level is necessary by the learner before the next level can be achieved. The Cognitive Domain focuses on knowledge and developing the skills of comprehension, it also uses critical thinking skills. There are six levels of complexity in this Domain: Knowledge, Comprehension, Application, Analysis, Synthesis, and Evaluation. The Affective Domain focuses on how the learner deals with emotions and with his ability to feel empathy for others. Bloom broke down this domain into five levels: Receiving (awareness), Responding (active participation in the learning process), Valuing, Organization, and Internalizing (values held that influence a behavior so it becomes a characteristic). The third domain, the Psychomotor Domain was not broken down into subcategories by Bloom but by Simpson in 1972. The Psychomotor Domain focuses on the ability to manipulate an object physically. This domain has seven levels: Perception, Set (readiness to act), Guided Response, Mechanism, Complex Overt Response (the ability to perform without hesitation), Adaptation, and Origination. When used, Bloom’s Taxonomy will provide the educator with a measurable way to assess the level of comprehension of the taught information by the learner (â€Å"Big Dog and Little Dog’s Performance Juxtaposition,† 2010). Nurses can use Bloom’s teaching method in educating patients with chronic diseases. First the nurse must assess the patient for level of understanding and readiness to learn. The nurse uses the Cognitive Domain to teach the patient about his specific disease and to facilitate understanding of all concepts associated with the disease and its treatments. In following the hierarchy the nurse would start with the simplest information and ideas and increase the complexity of the information after the patient has exhibited comprehension of the previously taught material. Using the Affective Domain the nurse helps the patient deal with his emotions related to his diagnosis and to attach a value to it. Once a patient has processed the information given to him, realizes the importance of managing his care and placing a value on its importance, he is ready to use the psychomotor domain. The educator uses the Psychomotor domain to teach the skills portion of education. Diabetics need to learn how to use blood glucose testing equipment; patients may need to learn how to self-catheterize these are just two examples of skills that nurses teach that fall under this domain. There are many areas of education a nurse teaches daily. One of which is the information given to patients with chronic diseases in order for them to achieve or maintain self-sufficiency. Bloom’s teaching method gives those patients the best chance at mastering the necessary information and skills needed to live day-to-day with a chronic illness.

Whole Language Or Phonics Approach English Language Essay

Whole Language Or Phonics Approach English Language Essay Critically analyse and discuss the benefits and shortcomings in teaching reading through a phonics approach in comparison to a whole language methodology. What are your views about each approach? Support your arguments with references from related literature. Teaching students to read is a vital educational aim. Reading gives opportunities and opens up new worlds. Learning to read, will enable students gain new knowledge, enjoy texts, and do everyday life things. The phonics and the whole language approaches are two main methods to reading, a debate that still rages among educators, parents, and experts. Which approach to teaching reading works best? Whole language approach Teachers using the whole language approach are expected to provide rich environment texts for students combined with speaking, listening, reading and writing. This approach emphasise the meaning of texts over the sounds of letter and phonics instruction. Krammer and Holland found out that the whole language approach is considered a top down approach meaning the reader use his prior knowledge to interpret and construct his personal meaning of the text he is reading. In my opinion I think that this approach provides a better understanding of the text and a more interesting and creative approach to reading but it may come at the expense of accuracy and correctness. Phonics approach The phonics approach has five key elements to teaching. These are: Learning the letter sounds Learning letter formation Blending Identifying sounds in words Spelling the tricky words (Jolly Phonics: Lloyd, S.) Kelly believes that good phonic skills will help students become better readers. It provides a secure grasp of the essential sound and spelling patterns that words are composed of. There are 44 key phonemes in the English language. Some of these are single alphabet sounds such as s-a-t-p-i-n, but others may be combinations of letters like sh, ck or ie. (Kelly, 2009) Now, I will discuss the benefits and drawbacks in teaching reading through a phonics approach in comparison to a whole language methodology. Benefits in teaching reading through a phonics approach Using the phonics approach to reading helps the reader to build better the pronunciation and word recognition (Krammer and Holland). When an individual starts to pronounce words correctly, it also starts to build confidence to speak up more often (English for Life, 2008). Improved decoding success creates a secure reader. Facility and ease in identifying polysyllabic words, and in inferring their meanings from a knowledge of prefixes, suffixes, and roots, help students with comprehension (Chall, J. Popp, H.). Teaching phonics can help students develop the skills to read smoothly and accurately. When faced with a new word, a student will have an arsenal of tools with which to puzzle it out and call it by namerecognizing familiar letter combinations and accessing their recollection of similar words. Students who are secure in their ability to figure out unfamiliar words are more eager to read new and longer texts. (Matthews, 2010) Readers cannot rely only on the use of context and picture clues. Wiley Blevins stated that students need to have a repertoire of strategies to draw on to become skilled, fluent readers. Phonics approach helps with the spelling far more than the memorisation and guess work of the whole language approach (Krammer and Holland). A person will be able to pronounce and spell correctly when he hears words. For this reason, phonics will help him improve his reading and writing skills (English for Life, 2008). Drawbacks in teaching reading through a phonics approach Although the phonics approach might work for some students, it may not work equally well for others. This is due to diverse individual learning abilities. For example: Students with hearing challenges may find it difficult to connect sounds and letter groups. Students with dyslexia often reverse groups of letters, causing confusion with phonetic learning. Besides that, some children learn to read more easily using other methods. For instance, the whole language approach teaches children to recognise entire words, rather than individual sounds (Enne, V.). I agree with Krammer and Holland that when it comes to reading using the phonics approach a child may have difficulty understanding the full meaning of a text, due to the constant breaking down of words into parts. This will also bring boredom; children would not be able to enjoy the text contrary to the whole language approach. Fleury declares that phonics does not connect the children with literature, as the whole language approach does. The connection to literature helps to make reading more interesting. It is true that phonics helps children to sound out many different words but there are other words that do not follow simple phonetic rules. These words, called outlaw words, will still need to be memorised. Nearly 50 percent of all English words are outlaw words. (Available from: http://www.ehow.com/list_6856037_drawbacks-teaching-phonics_.html) Should you categorise students and push one teaching method? In my opinion I think that I balanced approach should be used in teaching reading. The National Reading Panel determined that phonics instruction is only one part of a complete reading program for beginning readers. Effective beginning reading programs should also emphasize reading fluency, vocabulary development, and text comprehension. (Available from: www.univo.edu.sv:8081/tesis/019961/019961_Cap2.pdf) In 1996, Honig, stated that a balanced approach is needed to teach reading. He described it as an approach that combines the language and literature-rich activities associated with whole language activities aimed at enhancing meaning, understanding, and the love of language with explicit teaching skills as needed to develop fluency associated with proficient readers. In the article Curriculum: Whole Language and Phonics: Can They Work Together? written by Cromwell, S. (1997) says that Supporters of the whole language approach think childrens literature, writing activities, and communication activities can be used across the curriculum to teach reading; backers of phonics instruction insist that a direct, sequential mode of teaching enables students to master reading in an organised way. There is an ongoing debate on which is the best way to teach a child how to read. Phonics helps children to pronounce better and recognise the words. It helps them far more than memory and guess work used in the whole language approach. Formulas learned in phonics can be applied repeatedly. On the other hand, using the whole language approach helps children to understand better different types of texts. It is much more interesting and creative to reading rather than the phonics approach. Whole language approach emphasises on meaning and comprehension. Children memorise large numbers of sight words and learn to read by reading. I do not have enough experience but I can speak from my 3 years of teaching practice. I believe that both approaches must be used hence using a balanced reading approach. Most children learn through an amalgamation of skills. Each method offers different strategies. One has to remove the idea of one size fits all and keep in mind that every child is different. There is no one best method to teach children. Educationworld.com says that Many combinations and permutations are necessary to provide an optimal learning environment for an entire class of readers A teacher must be careful when teaching reading keeping in mind the different abilities of his students and focusing on literature and fun. After all, it is the teacher who makes the difference in the learning process. I believe that a teacher should provide time to read to his students often, choral read with them and also give them time to read both alone and in pairs. I remember that when I used to teach phonics through word games, to year 2 students, it used to work. Students where learning by having fun. Spending only a brief time each day on phonics and doing no more than one worksheet daily I eliminated boredom. It is important to try other reading approaches for students who are not able to learn phonics easily. Through research, I found out that recorded books or story writing might help. I make it a point that in my classroom I have a library. Unfortunately I have been in some schools where school libraries are not available. Students who have social problems how can they be exposed to literacy? It is highly important to expose children to books. It is important to have books in classroom so that students can browse, read and discuss them. Krammer and Holland state that when using a balanced reading approach, a teacher should provide as much structure as possible and some step-by-step skill work, especially for analytic students, while emphasising literature and fun. Also, a teacher should provide sufficient tools for decoding words, using small amounts of direct instruction in phonics for auditory and analytic learners. Tape-recording phonics lessons will help students to work independently to improve their skills. Visual learners tend to benefit from the whole language approach while auditory learners rely more on phonics since they hear the sound of letters and identify words. A balanced reading approach will probably be most beneficial! Finally I conclude using a balanced approach to teach reading will probably be most beneficial. IAE (2003) discovered that both research and classroom practices support the use of a balanced approach in instruction. The motive for this is because reading depends on efficient word recognition and comprehension. I agree that therefore instruction should develop reading skills and strategies, as well as build on the learners knowledge through the use of authentic texts. (Bernhardt, 1991; Bernhardt, 2000; Hulstijn, 1991; Kamil, Mosenthal Pearson, 2000; Snow Burns Griffin, 1998)

The Portrayal of Murder in The Speckled Band and Lamb to the Slaughter :: Sherlock Holmes Arthur Doyle Roald Dahl Essays

The Portrayal of Murder in The Speckled Band and Lamb to the Slaughter The two stories we are comparing are the 1880`s Sherlock Homes murder mystery tail "The Speckled Band" and the second story is the1900`s thriller "Lamb to the Slaughter". The Speckled Band is an on the edge murder mystery tail, this is one of the many Sherlock Homes tails, it was written by Sir Arthur Conan Doyle in the late Victorians 180`s. Lamb to the Slaughter is a very short thriller, this story was written by the great child's Author Roald Dahl in the 1950`s. In this essay we are not comparing the two stories we are comparing and contrasting the two murders which are. In "Lamb to the Slaughter" the murderer is Mrs Mary Maloney, Mrs Maloney is a pretty woman about 5ft with long dark hair and big brown eyes. She is six months pregnant and is a very loving and caring woman who is extremely organised. The victim that Mrs Maloney killed was none other than her Husband Mr Maloney. Mary new that her husband was having an a affair with another Woman, so when Mr Maloney came home from work one night Mrs Maloney lashed out and smashed her husband around the back of his head with an frozen leg of lamb that she had just taken out of the freezer for supper. Mrs Maloney immediately put the frozen leg of lamb in the Oven and then called the police and told them that her husband had been murdered while she was out. After she killed her husband she went into her bedroom and sat there for half an hour thinking of what to do and say to the police. In the end she thought up of a story, she went out of the house 2 get some Items for the meal when she got back she saw her husband and called the police. When the police arrived she said that while she was out he was murdered, the police checked up on that and it was true. The police tried 2 find the murder weapon around the house and garden and after there search Mrs Maloney insisted that they ate the food she had cooked because she was not up to it, so they did the 3 police officers ate the lamb and the evidence they had spent all day looking for. So in the end Mrs Maloney made up a story before she called the police and after she had murdered Mr Maloney and she got away with murder. The Second story "The Speckled Band" the murderer was Doctor Grimesby

Comparing Do not go gentle into that good night and When I consider how

Comparing Dylan Thomas's poem Do Not Go Gentle Into That Good Night and John Milton's poem When I consider How My Light Is Spent Dylan Thomas's poem "Do not go gentle into that good night" and John Milton's poem "When I consider how my light is spent" were written during times of trouble in their respective poet's life. Thomas was faced with losing his father to death; Milton was dealing with becoming completely blind at the age of forty-three. As each poet struggles to deal with the crisis occurring in his life, he makes a statement about the relationship between mankind and God, the reasons that God gives and then takes away certain gifts, and the proper way to live life. Thomas and Milton ended up with contrasting answers to these fundamental questions about life. The poets' use of personal events in their lives as a topic and their use of the personal pronouns "I" and "my" resolve possible questions of voice in both poems. Because Thomas refers directly to "my father" (line 6) and Milton opens his poem with the line "When I consider how my light is spent" (1), the reader can, with some basic knowledge of the history of each poem, reasonably assume that the poet and the speaker are interchangeable. Both Thomas and Milton chose to share their private thoughts on intensely personal matters with the world through their poems. By drawing from their own experiences, the poets give these works a tone that resonates with the reader because he/she can connect the words of the poem with his/her own life. Thomas and Milton present contrasting views of the relationship between mankind and God or the inevitable events of life. Thomas sees humans as having some degree of control; his father may not be able to live forever, bu... ...erent men at very different points in history, but both poets were struggling with difficult situations and trying to decide how they should react. Although their final conclusions are completely opposite , the raw emotion behind each poem resonates with the reader whether the poem is 45 or 345 years old. The human struggle to understand life, regret, and why God gives and withholds certain gifts will continue as long as humanity exists; each person who considers these questions will come to his/her own personal conclusions just as Thomas and Milton did. Works Cited: Milton, John. "When I Consider How My Light Is Spent." The Longman Anthology of British Literature: Compact Edition. Ed. David Damrosch. New York: Longman, 2000. Thomas, Dylan. â€Å"Do Not Go Gentle into That Good Night.† Literature and Ourselves. Addison-Wesley Educational Publishers, 1997.

Dreams :: essays research papers

Dear Dr. Universe, Why do we dream? Pat Caraher - Pullman, Washington When I asked Barbara Hammond this question, the first thing she said was, "Who knows?" Barbara Hammond is a psychologist at Washington State University. What she means is that a lot of people have some interesting ideas about dreams. But that's about it. By the time you finish reading this, you'll know much of what we know for certain about dreams. You're about to become a dream expert. One thing we do know is WHEN we dream. That's during a period of sleep called "REM sleep." REM means rapid eye movement. During REM, your eyes are moving around a lot even though they're closed. Your brain is also very busy--and you're dreaming. Hey, I'm no Sigmund Freud, but who's a psychologist to turn to when they have a weird dream they want to talk about? Another thing that happens during REM is that your muscles are basically paralyzed. You know those dreams where you're trying to run away from something, but your legs are really, really heavy? Now back to WHY. According to Ms. Hammond, there are two sets of explanations. First there's the "physiological" set. "Physiological" has to do with how the body works. Some scientists think maybe we dream in order to exercise our brains. When you're awake, messages are constantly speeding among all your billions of brain cells to keep you moving and thinking and digesting and so on. So the idea is that when you're asleep, dreams exercise the "pathways" between the brain cells. Personally, I like this idea of exercising while I sleep. There are a couple of things that help this idea make sense. The first couple years of your life are the most intense for learning. That's also when you have the greatest amount of REM sleep -- which means you probably dream an awful lot. Another thing--your brain waves during REM sleep look about the same as your brain waves while you're awake. (Brain waves are electrical patterns that show up on a machine that measures the brain's activity.) During other parts of sleep, the brain waves look very different. Then there's the "psychological" set of ideas about why we dream. Psychology has to do with your thoughts and emotions. Ms. Hammond says that most dreams are actually about immediate concerns in our lives. Some dreams may help us know more about ourselves. Others might be practice for dealing with daytime problems.

The Effect of Second Wave

The consequence of 2nd moving ridge In order to cognize the consequence of 2nd moving ridge on the life’s of that clip we need to cognize what their life’s consisted of. It started with the construct of civilisation in 2000bc. Equally shortly as world discovered that they can turn their ain nutrient, and they don’t have to alter topographic points in hunt of resources. They figured out the natural resources needed to make agribusiness. Hence they started with the agricultural society. Where ab initio everyone was husbandman, but so easy alteration in their professions started. Peoples who had faith in God, claimed that they can speak to god and that the God wanted them to interpret his bid to common people, therefore they became priests. As the farms flourished in one country and in other due to natural catastrophe agribusiness failed. Hence others started occupying the well worse countries. In order to protect their resources, some physically fit people were appointed as soldiers. And some of them , who somehow lost their lands, started making uneven occupations of the society. Therefore, in this manner, profession got segregated by dramatis personae. As the society grew, the powerful became more powerful and weaker became more suppressed and increased in figure. Hierarchy in people got function in society edifice. This changed the architecture of the society bit by bit but drastically. Plan of Temple composites started germinating from one threshold to figure of thresholds. One for lower dramatis personae n upper dramatis personae, one for male monarch and common people, and one for priests n male monarchs. And the profession of all the groups of people was determined by what people used to believe of them. In this manner, those who were responsible for planing edifice and infinites became responsible for insistent signifiers throughout the timeline. In this manner, other working topographic points, common assemblage infinites, populating infinites got their signifiers due t o this civilization. This society system continued to be in laterality boulder clay a technological revolution, the industrial revolution began in Britain and within a few decennaries spread to Western Europe and the United States. The period of clip covered by the industrial revolution is approximately between 1760 and 1830. This revolution marked the passage traveling from manus production methods to machines, new chemical and Fe production processes, improved efficiency of H2O power, the addition usage of steam power and the development of machine tools. Majorly all the little graduated table manual production Stationss were converted into big industries with machines working with steam power and assembly line system doing the production procedure much more efficient and faster. Important technological development occurred in fabric industry, Fe industry, steam engines, machine tools, chemicals, cement production, paper machine, glass devising, agribusiness, mining etc. We will discourse developments which affected the architecture of the clip straight. In Fe devising industry, the major alteration was replacing of wood and other bio fuels with coal. Abraham Darby made great work stoppages utilizing coke to fuel his blast furnaces at coalbrookdale in 1709. However, the coke hog Fe he made was used largely for the production on dramatis personae Fe goods. He made the production cheaper n faster but coke hog Fe was barely used for bring forthing saloon Fe. But his boy Abraham Darby 2 built Equus caballus hay and kettle furnaces. Since dramatis personae Fe was going cheaper and more plentiful, it began being a structural stuff following the edifice of the invention Fe span in 1778. In 1824, Joseph Aspdin, patented a chemical procedure for doing Portland cement which was an of import promotion in the edifice engineering. A new method of bring forthing glass was developed in Europe during the early 19Thursdaycentury. In 1832, this engineering was used to do big sizes of glass sheets. With inexpensive and faster production of Fe, the big build infinites like industries became larger in size, now the roof spans could be big and lighter and of class much faster to build. Large undertakings like Bridgess were made possible. With the easier production of cement one can switch to much more strong building stuff, this stuff was one measure in front of calcium hydroxide and brick masonry. With the development of big glass sheets the gaps of edifices changed. Spaces like places, close fold infinites, needed Windowss for sunshine and natural position and at the same clip taking attention of air current and rain. Technological promotions which came into drama at the clip of 2nd industrial revolution like roads, Bridgess, canals, railroads affected the architecture of that clip drastically. Ships were constructed of Fe, which made the travel faster and more people could go. In present society of agricultural civilization, distances between people was big hence there was no e xchange of cognition and civilization. But every bit shortly as this revolution happened, due to promotions like ship edifice, roads and railroad paths distances were made smaller and knowledge exchange became much easier. In this manner, the engineerings like metallurgy, cement, glass, beforehand agribusiness techniques found their manner in agricultural society’s worldwide. With the approaching industries people who were of the lower dramatis personae and given less importance found their manner to these industries which provided shelter, nutrient and employment to all of them. This made an instability in agricultural society and hence clash developed between both the thought. But in some manner, this 2nd moving ridge affected the society adversely, as the increase of employment ; figure of labors came deluging over in hunt of employment. Due to this big figure of people the degree of life style of these people took the set back. They were already from lower category, big in figure ; fewer resources to utilize made the lives of these people miserable. In hostile working conditions, populating infinites became heavy. These rose a large inquiry on the wellness of these people, people used to populate so close to each other that diseases used to distribute like fire. All this affected the architecture but non in a thoughtful manner, big shaded countries were made to shelter their labors. Community lavatories, bathrooms followed them. Due to this altering life style and altering economic system, bit by bit, a in-between category emerge in industrial metropoliss, largely towards the terminal of the nineteenth century. Until so, there had been merely two major categories in society: wealthy and privilege 1s, and low-income common mans born in the working categories. However new urban industries bit by bit required more of what we call today â€Å"white collar† occupations, such as concern people, tradesmans, bank clerks, insurance agents, merchandisers, comptrollers, directors, physicians, attorneies, and instructors. In-between category were those who prided themselves on taking duty for themselves and their households. They viewed professional success as the consequence of a person’s energy, doggedness, and difficult work. And due to this category, lodging architecture took a new bend. Affluent 1s had Villas and large person houses, whereas working people used to populate in bunchs, 100s of people us ed to populate together. This new set of people couldn’t afford single Villas but were non willing to populate in hostile conditions, where working category used to populate. Hence apartment’s construct got its individuality, where single floors were owned by single household. These lead to-hygienic and comfy infinites to populate. In these undermentioned ways the 2nd moving ridge showed its feeling on the architecture of that clip: India was strictly a hub of different agricultural societies with different believes, different rites, different infinites but same hierarchy. But in 19Thursdaycentury, when Britons arrived and started trade in India, so the First World War happened. India was flooded with industrial revolution based civilization. This civilization was of fast production, assembly line, big industries with tonss of Equus caballus power in the signifier of new coal engines. Transportation, roads, railroads were introduced in India. This brought the new thoughts of edifice in India, which in bend once more affected agricultural society. After independency, the 3rd moving ridge besides found its manner to India and surprisingly spreaded in India quicker than in other parts of universe. And hence, the present India makes a really apathetic combination of agricultural, industrial, information based society.

Clif Bar Marketing Plan

TABLE OF CONTENTS executive Summary .. 3 folk comp reverseium Background 5 plodding epitome . 7 signalize Problem to be single-minded Key Strategic effort Decisions Objectives . 10 Target Audience.. 11 stake name Position.. 12 die hard system.. 3 Media scheme Objectives .. 15 Selection.. 16 Media readying and buy .. 17 Mess term dodging . 9 Objectives, exchange Premise .. 20 sizeable Idea. .. 21 Other Marcom Tools. 21 Campaign Man advance workforcet 3 auxiliary A. 27 Appendix B . 28 Appendix C . 29 Appendix D. 0 References 31 1 Executive Summary Clif suspend produces argon delicious, wellnessy, thoroughgoing and convenient obtains of provender. al ane of Clif stripess harvests argon at least 70% ingrained and eject of trans fats, hydrogenated oils and gritty victoriouss earnings corn syrup (Clif stave off & Comp both, 2013). As the life ex qualifyingable and constitutional aliment securities indus examine tarrys to grow in popularity, Cli f block off has a promising hazard for evolution. An some an separate(prenominal) authorized trade in the wellness viands category is sweet talkers.This commercial-gradeise is expected to go past $9 cardinal by 2015, and this instance of overlap is increasingly sought later on by consumers (Global beguilers, 2010). In accompaniment, 71% of consumers exit barter for a bever mount up by from home more than(prenominal)(prenominal) than twice a week (Technomic, 2012). Healthy and innate foods and bever be ons receive grow out of wellness food throw ins and into main(prenominal)(prenominal)stream securities indus assay and convenience stores. Clif prohibition has proved success in expanding its selection to maturements other than hindrances with its suck of thatton mousse shots. Increasing worldwide egress and cargo to the environment and their employees atomic number 18 major strengths for the family.Growth opportunities argon presend in the infixed food grocery store, which is communicate to grow 9% (Scott-Thomas, 2012), and the charmer securities patience, which leave alone fix a potential growth of 1. 6% by 2013 (Technomic, 2012). Some of the weaknesses approach the bring outnership be its narrow purport securities industry in the complete in realiseing industry and lack of traditional publicise. major competition from Odwalla and natural juice ar thr feeds to growth and the volatile grocery storeplace for fruit and other natural ingredients whitethorn get d ca drill unpredictable price step-ups and as well dealer as an unpredictable future.Also, shifts in popularity of the fashionable complete harvesting movement may cause a decline in future revenues. However, both the charmer and the natural/wellness food food markets atomic number 18 ontogenesis rapidly and Clif barricade conk the gate restrain a vauntinglyr lot in these markets with the introduction of manife stly Clif. 2 advertize efforts for Clif dis broaden start out traditionally centre on cordial media and event support. The comp all aligns itself with promotions and activities that involve creation active and sustenance the community and the environment. accessible media, powder cartridge advertisements, a billboard, and a responsive website pull up s posits be the main media utilise to salt a air barely Clif to the betoken market of adults in the age twine of 18-40 who are concerned closely health and are non overly fol low-pitched cognizant. Campaign soundness give be determined by smirch sensory faculty, gross gross revenue volume, and the number of unique visitors to the website. A cheeseparing return on investment (ROI) leave determine the boilersuit effectiveness of the initial typify. The objects of the electioneering are to introduce alone Clif to the tail auditory modality and incr rest period general sensory faculty of the Clif finish shit.The key advertizing hassle that trains to be considered is the fact that manifestly Clif is a pre dish up convergence and offer be located in contrasting sections of retail stores than the other Clif harvest-homes. This problem give be addressed, in affair, by promoting obviously Clif on existing forget product box. The merc cash in ones chipsise strategy go out overly increase awareness of the immature-made tarnish and its location. The marketing strategy harps of soft touch media (billboards and powder store ads), genial media (Facebook, Twitter, Pinterest,YouTube), and other marcom tools to appreciation the bum earshot and create blur awareness for scarce Clif. 3 Situation Analysis Company Background The report for Clif Bar & Company started with a hertz journey by owner and render Gary Erickson. After peck several of the competitors stops along the ride, he thought I can put forward a better qualification bar than this (Schmidt, 200 5). This is famously known as his epiphany and later on two yrs of experimenting in his buzz offs kitchen, Gary finally created a bar that is now the driving force toilet a oversizely favored American company, Clif Bar.Clif Bar, named later Garys father Clifford, was offset introduced in family 1991 at a bike base in California. The fender Clif Bar was produced in triplet diametric smacks and the company enjoyed a showtime affectionate class success of $700,000. By 1997 Clif Bar surpassed the $20 million dollar mark. The company continues to happen before the market in native energy bars (Clif Bar & Company, n. d. ). The Clif Bar billet model is founded on five aspirations sustaining the planet, community, passel, business, and brands. Today, Clif Bar is produced and sell to a wide smorgasbord of take markets including men, women, and children.Some of The Clif Bar brands entangle Clif Bar, Clif Kid, Clif pang and Luna Bar, which is made for women. Currently, Clif Bar produces eight brands and offers some(prenominal) unique flavors of each (Clif Bar & Company, n. d. ). securities industry Trends Clif Bar manufactures and markets its products as being at least 70% native. The perfect market is intercommunicate to continue its growth by the yr 2015. radical food sales, which fiddle 4. 2% of all U. S. food sales, are up 4% from 2010. Sales of thorough food products increased 9. 4% in 2011 (Scott-Thomas, 2012).This growth has been driven mainly by increased consumer interest in health and environmental issues. 4 The smoothie market depart continue to experience potent growth in the upcoming geezerhood. accord to Global Industry Analysts, Inc. (GIA), the smoothie market is projected to slide by $9 zillion by 2015 (PRWeb, 2010). This is a market that cannot be ignored by companies that manufacture rosy, organic products such(prenominal)(prenominal)(prenominal) as Clif Bar. In a recent survey conducted by Technomic, septenary out of ten consumers lead purchase a beverage a commission from home more than twice a week, which is up 66% since 2010 (2012).Fueled by the success of the Clif torpedo energy gel products and proven big businessman to market items other than organic energy bars, the company has a large opportunity to develop and market a un employ product that depart tending nurture its line of legal foods and beverages. Regulatory Issues To entertain the integrity of the Certified constitutive(a) seal, the innate Standards Protection Act was introduced into legislation in 2012. This act would protect the integrity of the husbandrys National essendial syllabus seal and filter out any im postal serviceer that puts the organic industry and the organic brand at a dis concedeoff.This bill, however, was not enacted after its introduction to Congress on June 12, 2012 (News Desk, 2012). grocerying Efforts Although not known for its large marketing budget, Clif Bar has done a fair amount t o promote the brand and support the community. In 2011, the company ensnareed the two-mile scrap which comportmented to replace 100,000 car trips with bike survive surrounded by May 12th and October 31st. For this challenge, Clif Bar aligned themselves with such organizations as league for Biking and Walking, harmless Routes to School, and 350. org.The company has excessively contributed $100,000 in total to support this cause (Hyde, 2011). 5 Another recent marketing crowd involved Twitter. Users tweeted (with geo-tag) their location to the company and were sent a coupon for the companys Clif Mojo Go product (Treacy, 2012). Users were likewise entered into a drawing to win a Garmin GPS repute or other adventure railroad train (Treacy, 2012). In an effort to economise its product line recent and contribute to a good cause, the company introduced ternary different seasonal bars Spiced Pumpkin Pie, Iced Gingerbread, and peppermint candy Stick.These bars are offered do ne the end of December. Clif Bar donates 1% of the net sales from these products to the Winter Wildland Alliance (Clif Bar & Company, n. d. ). Although Clif Bar does not spend the majority of its denote dollars on traditional television and brand media, the company does aim their escapes at freehanded back to the community and helping the environment. SWOT Analysis Strengths Gary Erickson founded Clif Bar in September 1991. Since its inception, the company has been committed to cr consume a honorable and bonnie environment.Clif Bar fork outs its employees with excellent haveing conditions and was voted the 12th scoop up company to work for by Outside Magazine in 2012 (Megroz, 2012). Starting in February 2012, Clif Bar expanded its international benefit by fling its products in Japan. Weaknesses Clif Bar has faced more challenges since it introduced its products to consumers. Clif Bar is only chargeed on the production of good and organic products. The company has a lim ited keister market of 22-45 year old men who principally have a high up available income. Clif 6Bars publicize budget is press down than most of its competitors, do it hard to illuminate brand quotation. Opportunities at that place are many an(prenominal) key opportunities for Clif Bar to take advantage of in the coming years. First, the company has underwriten growth internationally with the introduction of its products in Japan. Also, the organic market is projected to see a significant 9% growth in 2013 (Scott-Thomas, 2012). With the introduction of precisely Clif all natural 100% organic smoothies, the company can now take advantage of another(prenominal)(prenominal) profitable market.The smoothie market is projected to reach $9 billion in 2015 (PTM Consulting, Inc. , 2010). Threats A threat for Clif Bar is major competition in its market. Odwalla and defenseless juice are major players with large advertising budgets and established brand recognitions that Clif Bar has to pay attention to. Along with increased competition, eating trends amongst consumers are in addition changing. Consumer eating trends conform leaving Clif Bar with a sore rear end market. Since Clif Bar has gone global, send away and shipping monetary values are on the resurrect.The organic market is profitable now and for the projected near future, but it business leader not always be that way. controversy The market for thinking(a) organic foods continues to grow. Clif Bar is immersed in a very war-ridden market with well-known Odwalla and Naked succus (Callahan, 2010). After a decision not to sell the company to Quaker Oats, for a reported $120 million in 2000, Clif Bar has continued to hold their own with the other major companies that it debates with (Wu, 2010). Clif Bar continues to bring in market luck within the nutrition bar manufacturers, and has recently seen a growth of 1. % in dollar share to an overall 9. 7% increase in 2011 (CSP, 2011). 7 Clif Bar continues to operate today as a privately held company with an estimated 311 employees (Clif Bar & Company, n. d. ). Key Problem to Be Solved Clif Bar generally has a large shelf divulge within stores equivalent REI, Kroger, and Life Time Fitness. This large display lets the brand to kiosk out amongst its competitors and spirited customers of virgin products. Those who are loyal to Clif Bar know exactly where to find the product in stores they typically frequent. plain Clif leave be pink slipd with a unseasoned logotype and impart be treated as a completely separate entity from the bar. The new product leave as well as come in the existing customer ft. Organic beverages that shoot refrigeration are located in a particular area of the store with a new logo and a new location, merely Clif go forth need to find a way to stand out on its own and play on the brand awareness generated from years of success in the bar industry. enjoin consumers to multiple areas pr esents a challenge, but its a challenge that Clif Bar aims to whip through its patently Clif marketing strategy. Key Strategic Campaign DecisionsObjectives The objective of this scat is to capture a substantial section of the fruit and vegetable soak up market from companies such as Naked Juice and Odwalla. exactly Clif provide focus on providing their key demo in writing(p), consumers 18 to 40 years of age, with an innovative new beverage that sets them apart from others in the market. This demographic plays an important fiber in marketing the product. only if Clif has the holy product for the active adult and his/her family. making consumers aware of the portability of this beverage result admit them to see that this is the i spate product for the gym, work, or school. Clif Bar & Co. eels that limiting initial advertising expenses is necessary to prevent over-extension and unnecessary cost. barely Clif leave behind use a large number of marketing media tools to sell the product. By engage pickup advertisements, billboards, affable media and other product displays only Clif allow for create a strong brand awareness and honour advertising costs at a minimum. As the noise level grows almost the brand other, plain Clif leave search the possibility of larger advertising venues such as television commercials. 9 evidently Clif result institute a one-year restance of performance and the effects of advertising on the bottom line.If market share growth and brand awareness increase at a strong rate, precisely Clif result look to add to the victorious hazards of the existing strategy and remove those they are not paying dividends. Clif Bar would like to capitalise on the 3%, biyearly decline of the 100% fruit juice market. With consumers ditching 100% juice due to the high sugar content, exclusively Clif believes capitalizing on vacated market share is attainable (Euromonitor International, 2012). merely Clif has the unadulterated p roduct at the perfect clip and is looking forward to a successful product assemble.Target Audience Focusing on men and women ages 18-40, alone Clifs primary object lens market is broader than Clifs authorized target market of men ages 22-45. simply Clifs target auditory sense impart consist of multitude that care near their health and bequeath focus more on quality than price. After the initial oneyear bleed, we, as the ad agency, hope that hardly Clif leave alone be profitable luxuriant to start using television ads along with social media to start reaching a more defined target market. only if Clifs secondary target market volition be defined as active adult men, women and growing families.Simply Clif ad scarpers bequeath target the parents who go out buy Simply Clif for themselves and share with their children. Simply Clifs target sense of hearing of adults 18 to 40 consists of 112. 8 million people and about 36. 5% of the U. S. present. This target consu ltation also includes 73% of the U. S. population under the age of 18 (Meyer, 2001). Targeting is how a company designs a specific communication strategy to disturb the references needs and wants and sight a product in the best ways to match those needs and wants (Moriarty, Mitchell, & Wells, 2012).Simply Clifs initial endeavor give consist of product displays in the stores that sell Simply Clif and Clif Bars. Additional advertising provide be 10 billboards, magazine ads and social media. As Simply Clif brand recognition grows, so allow sales and the capital to go after the more specific target audition of active parents and their active kids through television commercials and social media outlets. The second scarper go out focus more nowa long time on the active adults ages 25-40 with active children ages 5-17.As of 2010, in that respect are 81,345,554 U. S. citizens between the ages of 25 and 40 years of age, which consisted of 26. 4% of the U. S. population. That lik e year, in that location were 61,297,467 U. S. citizens between the ages of 5 and 17, which was 20. 4% of the population (Infoplease, 2010). These key groups are becoming more health conscious and are making healthier life woofs for themselves and their children. About 24% of the Echo Boomers (ages 18-34) and Generation X (ages 35-46) are limiting their daily intake of sugar and sodium (Bouchard, 2011).This campaign entrust focus on men and women between the ages of 18 and 40 by strategically placing commercial advertisements on lark abouting events, television programs, and social media outlets. Brand Position Simply Clif is being positioned as a health conscious, environmentally friendly company. The company uses recyclable materials and hopes to stag sporting events to further position itself as a wakeless brand. Simply Clif competitors products in the smoothie market are exchange in the same stores where Simply Clif provide be sold, and as such, intend to take a raft of that market share.Simply Clif is a nutritious fruit smoothie drink that comes in different flavors that testament fulfill your thirst and appetite at the same time. This new product is not meant to compete with products like weight tucker out supplements, but instead with fruit and vegetable drinks. Simply Clif volition eventually become the healthiest choice on the shelf. 11 Campaign Strategy After analysis of the afoot(predicate) state of Clif Bar & Company, we have determined that Clif Bar is in a position to ensue in introducing the Simply Clif brand of organic smoothies.The SWOT analysis indicates strong growth of both the smoothie market and the organic foods market. Consumer interest in water-loving, organic, delicious and environmentally friendly products will continue to rise in the future and the Simply Clif campaign strategies are aimed at securing a portion of the market share from submit competitors such as Odwalla and Naked. Strategy 1 Brand Awareness Providi ng brand awareness to the target audience will be congenital to informing the public that there is another option other than juice and sports drinks.The smoothie will be a runty more like a beautiful meal or snack than except a healthy drink. This also provides an opportunity for Simply Clifs healthy smoothie drinks to obtain their initial brand recognition and grow within Simply Clifs first year of operation. Print ads will be the primary form of advertising. Strategy 2 Flavor Options One of the goals of the campaign will be to provide awareness of the smoothie flavor options. The target consumers will also need to be amend on the differing nutritious flavors that will blow over hunger, satisfy thirst, and provide an enjoyable taste.Print ads, social media and ingest will be utilise in this effort. Strategy 3 military position of Product There will be a strong concentration on product and advertising placement. Location of products and ads will be in target consumers sce nery at eye level in party stores, gyms, gas stations and health food stores. 12 Strategy 4 Expand Target Audience This campaign will expand the target market to both males and females. Clif Bars current market are males, ages 22 to 45, with high disposable income. Expanding to a target audience that value the commitment to clean, healthy life environments, which match the lients goals will include males and females ages 18-40. This campaign will also set the target audience of all the onward motions Simply Clif Organic smoothies provides to the consumer. Advertising the organic ingredients should entreaty to the female audience along with acquiring the smoothies to their families. Strategy 5 Gain Market Share Simply Clif will take a portion of the market share from companies like Naked Juice and Odwalla dapple at same time, providing the target consumer with a different type of drink that separates itself from the juice and vegetable market.Clif Bar plans to be the first ener gy bar company to introduce a smoothie line, which will provide the node with a competitive advantage. Depending on how much market share the smoothies set ahead in the USA, the client can aim to launch the smoothie product in Japan in 2014. Japanese enculturation is more focused on selfimprovement. This should provide high brand awareness with the launch of Clif Bar in 2013. The growing international market share is a long opportunity for the client. Marcom Tools Print media ? billboards near gyms, sport arenas, cafes, highways near large businesses viewed by consumer base ?Sports and health and fitness magazines ads distribution 13 kindly media ? Social media and mobile front tech savvy target market, denomination of mouth through social media Twitter, Facebook, Pinterest, YouTube ? Displays with sampling the new smoothies sporting events, health stores, grocery stores Other Tools ? Coupons set in magazines, emails, post cards and other products before long sold by Clif Bar product line ? SQR marks provides coupons and sport bits of schooling of how Simply Clif helps benefit consumers lives. ? Also, advertising on Clif Bars organic smoothie bar already in circulation.Simply Clif is being positioned as a health conscious, environmentally friendly product. The client uses recyclable materials that will also be used by in the breeding of other Simply Clif products. Simply Clif also hopes to start a new market for healthy, meal like smoothie drinks that are not a weight loss product. Media Strategy Media Objectives The objective of simply Clifs media strategy is to reach its target audience that consists of 18-40 year old adults searching for healthy ways to live their lives. This target watches what they eat and they live healthy active lives.They pick to eat a balanced healthy diet that includes 14 100% organic foods. Simply Clif will reach a large percentage of its target audience in different ways end-to-end a one-year span. One way it will r each its target is through health management magazine ads. There will also be Billboard ads on busy freeways such as I-96 and 275. Another way is through Social Media, by hiring get off Social Media for one year. Lastly, through a responsive bailiwick website that will help Simply Clifs audience familiarize themselves with better eating and life story habits.Media Selection The ads in health and fitness magazines will help Simply Clif reach a large portion of the target audience. Simply Clifs target audience is technologically savvy and use social media outlets and the Internet often. This is how Simply Clif will increase brand awareness and utilize use-word-of-mouth advertising. Ignite Social Media will be hire to help Simply Clif reach their target through social media. When people see a friend nominate Simply Clif organic smoothies on their Facebook rapscallion, they will pay better attention to it the adjoining time they see Simply Clifs products.Ignite Social Media will help Simply Clif by featuring sports competitions and having Facebook and Twitter fans tag themselves allows their friends and families to see the pictures. YouTube would also be a commodious way to get Simply Clifs name out there by creating a contest where customers need to come up with creative ideas that are artless and organic once these videos are post the customers are actually helping Simply Clif spread their brand by batting order their own videos on showing their friends and family members.The master will win a years supply of Simply Clif Organic Smoothies and their video will be stick on on the responsive theme website. 15 Another way of reaching Simply Clifs target audience is by helping to sponsor a endurance contest in the summer. Taking pictures and posting them throughout Simply Clifs social media outlets allows the people participating to see their strikements and also to show off their efforts to their friends and family members. The billboards will be situ ated on roads where they can be easily seen, especially during rush hour.The billboards will have the catchy phrase Simply Awesome that is easy to read and remember. The ingenuous design of the billboard reflects the overall ingathering of Simply Clif smoothies. Lastly, the responsive themed website will allow Simply Clifs users to use the website with ease and clarity allowing them to enjoy every part of the website. These marketing strategies will get the Simply Clif name recognized and help reach Simply Clifs target audience. Media Planning and BuyingMagazines According to Media Broker International (MBI) website, earthy SOLUTIONS Magazine is a USA magazine covering Health. indispensable Solutions, formerly authorise Alternative Medicine magazine, is a solution of culture on choice therapies and products. It guides and inspires its readers to make informed decisions about their health and public assistance in every facet of their lives. Natural Solutions magazine is the most trusted source readers turn to for help in making decisions about their health and wellbeing (MBI, 2013).The magazine is issued to ages 18-54 and is issued nine times a year, with a total circulation of 225,000. A black-andwhite advertisement that is two-thirds of a page will cost $10,820. 00 per issue. Simply Clif will dissipate advertisements in quadruple issues of Natural Solutions magazine. 16 MBI also states fittingness fall by the waysides strategies and tools that help women make little changes to achieve big success. With a you-can-do-it attitude, our workouts, health and beauty advice, diet plans and success stories touch off readers to get strong in mind, frame and spirit.The magazine empowers women to embrace fitness as a life style not an age or dress size and to change the conversation from skinny to healthy (MBI, 2013). This magazine is issued ten times per year, to ages ranging from 18 to 64, and circulates 1,500,000. A half-page ad with four colors will cost $98,490 per issue. Simply Clif will distribute advertisements in four issues of Fitness magazine. Lastly, MBI stated, PARADES HEALTHYSTYLE fresh dynamic, approach to the latest health, food,fitness and nutrition information (2013).It gives you insight into the latest about the healthy recipes and modus vivendi you need to adapt to let out a newer you. Parade healthy lifestyle addresses issues like mens & womens health issues tackling the gay problems that they encounter (MBI, 2013). PARADES HEALTHYSYLE reaches an audience from ages 25 to 54 the magazine is issued 11 times per year and circulates 8,000,000. A half-page ad with four colors will cost of $163,200. 00 per issue. Social Media Ignite Social Media will have a great(p) deal of impact on Simply Clifs social media.As mentioned before they will have special events that will connect them to Simply Clif and the rest of their target market. Ignite Social Media will also be in charge of all the social mesh topology site e diting and ensuring the information is up-to-date. Ignite Social Media will be hired for 1 year at a total cost of $15,000. 17 reactive Themed Website Lastly, the responsive theme website allows the viewer to view Simply Clifs website at any size on their screens, they can maximize the screen and be able to see the built-in website including all the ads.If the viewer pertinacious to minimize the screen slightly the website will re-adjust itself allowing the viewer to still view the complete website but with minor ads. Message Strategy Key Consumer Insight The brand means of Simply Awesome is intentional to pushover the consumers attention and drive the consumer to canvass the bold statement. The strategy of the campaign is to be simple and clean, but also deliver a bold message. The message is designed to reach a target audience of 18-40 year old health conscious men and woman by stating that Simply Clif is simple and healthy.The brand message is designed to be a teaser that will create curiosity and drive the target audience to investigate why Simply Clif is Simply Awesome (Moriarty et al. , 2012). The target audience is looking for new products that have simple, organic ingredients that help them maintain their already healthy lifestyle. The target audience will be motivated to purchase Simply Clif because they are looking for healthy, organic foods that taste good. The Simply Clif campaign will feature trine different product flavors that will draw to the target audience.These three different flavor options will reinforce the come before that healthy foods can taste good and advertize the consumer to pursue healthier eating habits. The Simply Clif campaign is designed around the way our target audience attempts to live their lives, simple and clean. The campaign will speak to the target audience by introducing a product that contains only five natural ingredients, is gluten free, and is low in calories. 18 Main Objectives The main message object ive is to success honorabley launch the new Simply Clif organic smoothie into the growing organic market by offering the target audience a healthy, organic beverage.The campaign will capitalize on an increased interest in organic products sold in the marketplace. The overall sale of organic food and beverages in the United States has grown from $1 billion in 1990 to $26. 7 billion in 2010. The sale of organic foods and beverages has increased by 7. 7% from 2009 to 2010. Also, the highest increase in sales during 2010, were organic fruits and vegetables, up 11. 8% through 2009 (Organic Trade connector, 2011). These dramatic increases in organic food sales indicate a growing interest in consumers wanting(p) to live a healthier lifestyle.Secondary objectives of the campaign are to increase overall awareness of the product, suck up the fact that the Simply Clif Organic Smoothie is made of all natural ingredients, suggest the idea that the Simply Clif Organic Smoothie is a healthy mea l heterotaxy alternative, and to employ that our product is a higher quality alternative to Naked and Odwalla juices. The overall message of the campaign is to foreground the product as the highest quality, all organic smoothies on the market.Selling Premise The selling premise of the Simply Clif Organic Smoothie is to highlight the simple ingredients and healthiness of our product. The campaign will focus on clean living and the benefits of choosing an organic product over other non-organic products on the market. The Simply Clif Organic Smoothie is not only a healthy snack, but can be used as a meal replacement to help maintain a straight-laced body weight or as a recovery drink after strenuous exercise. The campaign will enforce the benefit of choosing the Simply Clif product by explaining how the 19 roduct can help an case-by-case live a healthier lifestyle by consuming organic products. self-aggrandizing Idea The Big Idea of the campaign is to introduce the new organic sm oothie into the marketplace as a simple, healthy, organic and clean smoothie drink alternative to high-sugar and high-calorie drinks currently on the market. The campaign itself is clean and simple and designed to mimic the product. The goal of the campaign is to have the target audience connect with Simply Clif organic smoothies as a way to help them continue to maintain their active healthy lifestyle.Other Marcom Tools In addition to the planned billboards, social media promotions and marking media advertisements placed in magazines, Clif Bar will also employ other marketing communication tools to enhance the campaign. Public relations activities, direct marketing, personal selling, sponsorships, point-of-purchase displays and special furtherance features will also be used to engage potential customers and increase brand recognition. Public Relations Clif Bar will submit a press release to introduce Simply Clif to the public.This press release will be referd at the beginning of the next quarter and will contain information about the new flavors and the benefits of drinking Simply Clif smoothies. Simply Clif will continue the Clif Bar tradition of livelihood healthy lifestyles by encouraging outside activities and helping the environment. The company will continue to work with organizations like the Alliance for Biking and Walking, Safe Routes to Schools, and 350. org. 20 Direct Marketing The direct marketing tools will include SQR codes and social media.These SQR codes will be strategically placed on the magazine advertisements, smoothie packaging and on other merchandise offered by Simply Clif. SQR codes will provide coupons and information about how Simply Clif can help benefit consumers lives. Also, direct marketing will occur through the presence of social media. Simply Clif has created Twitter, Facebook, Pinterest and YouTube accounts. These accounts will help in providing information and special offers to the target audience. These accounts will pr ovide more personal and agreeable interactions with consumers.YouTube will be used to announce offers and show mini-commercials of athletes drinking the smoothie and others having fun in the outdoors. Social media outlets will also increase word-of-mouth advertising and the brand recognition of the new smoothies. Personal Selling Because Simply Clif is a new product, personnel will be hired to hand out free samples of the new smoothies. The free sampling will occur at sporting events, college campuses, in health stores, and grocery stores. Also free lanyards will be given out to consumers willing to try all three flavors.Sponsorships As part of the announcement of Simply Clif, it plans to sponsor a triathlon in midsummer along with swimming, BMX and skateboard competitions. This will introduce the product to many athletes and consumers wanting an active lifestyle. These sponsorships will also hand out free merchandise, such as wrist bands, t-shirts, lanyards, and water bottles. 21 Point of Purchase Displays Large displays will be placed in locations where other Clif Bar products are currently sold. These displays will show the logo and provide the great benefits of the new smoothies.The displays will direct consumers to the refrigerated isle where the smoothies are sold. It will also provide a large SQR code to link the interested consumer to the Simply Clif website to gather more information and other offers. singular or Special Packaging Coupons will be placed with advertisements in magazines, sent to consumers through email, sent on individualise postcards to consumers of Clif products. Also, peel off coupons will be placed on other products currently sold in the Clif Bar product line.Another sales tool that will be used is introductory pricing. This is a new product, so a discounted price will be used to entice consumers to try the product. Campaign Management Key Players threesome roles will head up the media segment the art director, graphic design er and copywriter. The graphic designer is in charge of calculating the magazine ads that will be distributed (American Association of Advertising Agencies, n. d. ). The copywriter is in charge of creating and superintend the Simply Clif website.While working on their tasks, both the graphic designer and copywriter will give weekly reports to the art director to keep him/her informed of how the two areas are progressing. These reports will then be shared with the head of the marketing department. 22 Campaign budget Media costs will consist of one-page ads in the following magazines Natural Solutions, Parades Healthstyle, and Fitness. Other media costs include a billboard, social media service provided by Ignite Social Media, and the pertly developed Simply Clif website. Media Costs /3 page ad in inbred SOLUTIONS Magazine (4 issues $10,820 / issue) 1/2 page ad in FITNESS magazine = (4 issues $98,490 / issue) 1/2 page ad in PARADES HEALTHSTYLE = magazine (3 issues $163,200 / is sue) Billboard on I-96 & 275 Hiring Ignite Social Media for 1 year Responsive Theme Website Total Expenses = = = = $5,000 $15,000 $25,000 $971,840 $489,600 $393,960 = $43,280 For our operate in creating this ad campaign, our agency will charge $95 per hour, making an eight-hour days worth of work cost $760. Also, since we will be purchasing and 3 orchestrating the mixed types of media for our client, Clif Bar, we will also be charging a 15% media commission fee totaling to $145,776 to be made payable to the agency (Janet Fazio Advertising, n. d. ). rating of Effectiveness Evaluations will be conducted ground on the target market that Simply Clif shares with other products of its kind. The target demographic of men and women 18 to 40 years of age was chosen because those people in that age group are more apparent to engage in life-changing events such as eating healthier or having kids.Not only will Simply Clif satisfy the health food cravings of that age group, but it will also help in development strong and healthy children. By segmenting down into this life-stage sect of the population, Simply Clif will not only appeal to the main target audience, but also secure product loyalty among future generations (Moriarty et al. , 2012). Other smoothie brands used to weigh the effectiveness of the campaign will be Naked and Odwalla. twain brands appeal to youth and will serve as acceptable benchmarks to measure the ad campaigns effectiveness.Naked products are the more expensively priced of the two brands, with one 15. 2 ounce bottle retailing between $3. 19 and $3. 49 (The Nibble, n. d. ). One box of Odwallas smoothie product retails at $1. 49 (Beverage Industry, 2012). The size of the bottles affects the prices of the products, however, as Nakeds bottles are more than ikon the size of Odwallas bottles. Simply Clif bottles are 12 ounces and the retail price will be between $1. 49 and $3. 19 to provide the greatest value. Because the Clif Bar brand has not dea lt in the smoothie industry yet, comparing the success of the campaign will be relatively simple.Evaluation of the campaigns effectiveness will begin three months after the campaign has been introduced to the public. Effectiveness progress will be monitored every three months until the campaign has ended. At that time, a full 24 evaluation report will be conducted to jurist the success of the entire campaign. If Simply Clif is successful in taking a portion of the smoothie market share from Naked and Odwalla, the campaign will be deemed successful. The types of metrics used to judge whether or not the campaign was effective